Between 2011 and 2016 — when Towie was at its plastic fantastic peak — web searches for Botox-style treatments increased by 31 per cent, while lip filler queries rose 78 per cent.
In 2016, the number of facelifts carried out in the UK fell by 44 per cent year on year.
And last year, Botox and dermal fillers accounted for nine in ten of all cosmetic procedures.
But experts in the aesthetics industry are reporting a renewed demand for facelift surgery.
Plastic surgeon Nora Nugent says: “I have seen a 20 to 30 per cent increase in enquiries and consultations from women in their forties regarding face lift and neck lift surgery.
“Younger facial tissue retains the lift effect longer — so there are advantages in having the work done at a relatively younger age.”
Real Housewives Of Dubai star Caroline Stanbury, 48, went under the knife last year.